图片来自森源壹品
Fendi's home furnishing has always been committed to the unique design style and adherence to excellent quality, which has affected the world's perception of home art. Fendi's home furnishing tradition is not nostalgic, innovative but not rendered, and promotes a unique and supreme attitude towards life. .
Fendi's home has an amazing courage to "play luxury above the palm". A large amount of fur, leather, satin, fur with saddle stitching, tasseled leather, and printed fabrics make every piece of furniture look so graceful and beautiful, and every detail is perfect. Fendi home shows more than luxury, more It is a timeless classic and noble.
FENDI (FENDI) is a famous luxury brand in Italy. As the earliest leather family, FENDI (FENDI) is best known for its It Bag, FENDIBaguette handbag, which looks like a French baguette and was designed by Silvia Venturini FENDI of Fendi family.
In 1925, the Fendi brand was officially founded in Rome by Adele Fendi, specializing in the production of high-quality fur products. The Fendi fashion conference was first held in 1955. In 1965, due to the joining of Karl Lagerfeld, FENDI gradually added high-end women's wear, men's wear, shoes and boots, and perfume. Since then, the company has gradually developed and expanded, and its business scope has expanded to knitted garments, swimwear and other categories, and even developed jewelry and men's perfumes. Since its inception, Fendi has gained a reputation in the world of high fashion for its luxury furs and classic handbags. In December 2018, World Brand Lab released the "2018 World Top 500 Brands" list, and Fendi ranked 415th.
The noble Italian brand Fendi was originally founded as a leather and fur store in Rome.
The store was operated by the young AdeleCasagrande in 1918, and then changed its name to FENDI as Adele Fendi married Edoardo FENDI in 1925, and continued to develop high-quality leather and fur products. Fendi's five daughters, Paula, Anna, Franca, Alda and Carla, all joined Fendi after graduation. Today, the FENDI family business has entered the third generation. Eleven children of FENDI's five sisters are all involved in Fendi, and its branches are more extensive around the world. In the 1970s and 1980s, Fendi developed more diversified, launched jeans, ties, glasses and perfume, so that the brand image became more popular.
In 1925, the Fendi brand was officially founded in Rome, specializing in the production of high-quality fur products. In 1955, Fendi fashion conference was held for the first time. Since then, the company has grown and expanded, expanding its business scope to knitted apparel, swimwear, lower-priced ready-to-wear and other categories, and even developed jewelry and men's perfumes. Since its inception, Fendi has gained a reputation in the world of high fashion for its luxury furs and classic handbags. After the death of Eduardo Fendi, one of its founders, the company was jointly run by her five daughters.
In 1962, Fendi hired the famous German designer Karl Lagerfeld (Karl Lagerfeld) as its brand designer. Lagerfeld’s dramatic design concept made Fendi brand clothing attract the attention and praise of the global fashion industry. Field and Fendi collaborated on the double-F logo as a mixed series, following the double-C alphabet in Chanel in France and the double-G alphabet in Gucci in Italy.
At the beginning of the 1990s, Fendi Fur Co. launched a coat with a full fur on the front and mesh fabric on both sides to protest against the anti-fur clothing movement of the time. In the autumn/winter 93/94, Fendi brand launched a medium-length fur coat that can be folded into a zipper pouch.
FENDI's watches, leather, and leather goods have become popular choices for urban women since 2000, often appearing in FENDI clothing inadvertently. The double F logo on accessories and other details is even more eye-catching, with a variety of materials, a multi-functional design that can be worn on the back and can be hung between the wrists and elbows, and also meets the different preferences of everyone. perfect match.
In December 2018, World Brand Lab released the "2018 World Top 500 Brands" list, and Fendi ranked 415th.
development path
1925
EDOARDO FENDI and ADELE CASAGRANDE opened a store specializing in leather goods and handbags,
Founder of FENDI
Adele Fendi learned the crafts of leather making in Florence and used all the design of leather goods and handbags in the store. VIA DEL PLEBISCITO, located at the intersection of the most lively street in Rome, set up a fur workshop behind the shop. The FENDI couple's small shop, with its high-quality products and exquisite craftsmanship, was respected and loved by the famous Roman aristocrats and social upstarts at that time, and the business continued to develop rapidly.
1933
The yellow logo color symbolizing the FENDI brand was born in 1933. At that time, the yellow FENDI shopping paper bag made of parchment was still a brand logo that was clearly visible to the public. The rich texture combined with the brand culture foundation has become an eternal classic element.
1938
Adele Fendi and EDOARDO FENDI launched a full range of SELLERIA handbags, inspired by doctor bags,
Store in Fendi, Rome, 1932
Learn from the craftsmanship of masters of harness manufacturing. This handbag is made of CUOIO ROMANO (Roman leather) and is the best quality leather in Europe. It is made in Tuscany. This leather has a soft feel and fine texture. Each leather has a different texture. Before sewing, it will be First use the tumbling treatment to improve the softness of the cowhide.
1946
At the end of World War II, EDOARDO and ADELE's five daughters PAOLA, ANNA, FRANCA, CARLA, and ALDA entered the family business. In post-war Italy, women's work is still rare. The joining of the five sisters injects new vitality into the brand's series with innovative style and vision. KARL LAGERFELD later defined it as "five fingers on one palm". So, "5 becomes FENDI's lucky number.
1965
The five sisters FENDI felt the need to inject new ideas into the brand,
1933 FENDI PERGAMENA products
On the proposal of Duke FRANCO SAVORELLI DI LAURIANO, a longtime friend and brand consultant of FENDI, the five sisters decided to hire a designer who had made his debut in Paris. KARL LAGERFELD joined FENDI and fell in love at first sight. LAGERFELD began to use his talents, re-cutting, striping, dyeing, and pleating fur to produce a light fur coat with superb craftsmanship, so that customers can easily wear it on weekdays.
1967
KARL LAGERFELD defines the concept of "FUN FUR", which became the inspiration for FENDI's double F LOGO (DOUBLE F), and double F LOGO will become a world-famous trademark in the future.
1968
FENDI has achieved international success. FENDI's leather goods and furs have attracted the attention of American retailers, including the chairman and president of Bloomingdale Department Store, MARVIN TRAUB, who purchased the entire FENDI series and displayed the entire FENDI product window on Fifth Avenue. In the same year, FENDI opened a boutique on Via Bogono in Rome.
1972-76
The five sisters FENDI have achieved outstanding results in the fashion industry with their shrewd business acumen and design genius. FENDI has expanded its global business, flying around the world and personally recommending products to different customers in stores, which is of great significance in the history of the brand.
1977
FENDI launched its first ready-to-wear collection in a breakthrough way-"HISTOIRE D'EAU", and produced the first 18-minute short film, which is today's micro film, which was filmed by JACQUES DE BASCHER and told A young woman was on vacation in Rome, and her parents thought she was taking a spa at BADEN BADEN. She was dressed in FENDI, bathed in an urban fountain, and took a glass bottle to collect spring water. This micro-film FENDI was completely restored in 2013 and re-screened at the opening of the boutique on Avenue Montaigne in Paris in July 2013.
1983
The PEQUIN fabric was born, and the brown and ocher stripes pattern became another classic pattern of the company.
FENDI's first Asian flagship store opened in Hong Kong.
1985
FENDI has ushered in two major milestones-the 60th anniversary of its practice and the 20th anniversary of its cooperation with LAGERFELD. The Museum of Modern Art in Rome organized the "UN PERCORSO DI LAVORO" exhibition. The exhibition traces the brand's ability to successfully create trends and repositions KARL LAGERFELD's position in the fur world. During this exhibition, FENDI released the first FENDI perfume. The Harrods department store in London has decided to leave all 26 windows to a fashion brand, which rewrites the history of Harolds department store and brand cooperation.
1987-89
FENDI cut the ribbon for the first American boutique on Fifth Avenue in New York. The first trial of FENDI CASA home furnishings and the first FENDI men's perfume won a wide response.
1960 FENDI Roman Boutique
1990
The first season menswear series was released in Milan.
1994
The daughter of ANNA FENDI, SILVIA VENTURINI FENDI, joined the company as creative director of leather accessories. SILVIA VENTURINI FENDI grew up under the cultivation of the creative and talented family member LAGERFELD.
1997
SILVIA VENTURINI FENDI launched the BAGUETTE bag, creating a highly sought-after handbag, which laid the premise for the IT bag phenomenon. BAGUETTE bags, with countless colors, decorations, and fabric changes.
London Harrods celebrates 60th anniversary for FENDI
Even if the ladies choose BAGUETTE at the same time, they will be different colors, materials or fabrics. Therefore, each BAGUETTE bag has different personal characteristics, which is in sharp contrast with the popular black minimalist nylon series at the time.
2001
LVMH became the main shareholder of FENDI and immediately planned a blueprint for the company's future development and international expansion. In 10 years, FENDI stores have grown from 2 to 196.
2005
MICHAEL BURKE was appointed CEO of FENDI. Among his many strategies, he first held an inauguration ceremony at the company's new headquarters, PALAZZO FENDI, which is located in the heart of Rome and designed by PETER MARINO. The design blueprint incorporates modern installations such as glass floors, plus the decoration of PIANO NOBILE in the eighteenth century. PALAZZO FENDI became the main trademark used in the jewelry series.
2007
FENDI held an extremely sensual and stunning fashion show on the top of the Great Wall of China, and finally the huge double F logo projected on the surrounding mountains. This is the first fashion brand in history to hold a fashion show on the Great Wall. One year of preparation for the event, together with the Chinese lucky number 8 as the center, 88 models were swaying along the 88-meter runway. This swaying fashion show can be seen from space.
In 1990 FENDI released the first menswear series
2009
SILVIA VENTURINI FENDI designed the PEEKABOO handbag, which immediately became the IT bag chased by ladies and ladies, and is the favorite of celebrities and fashion celebrities around the world.
2012
PIETRO BECCARI was appointed as CEO. FENDI celebrates the fifteenth anniversary of BAGUETTE with a series of activities-a custom concept store and the FENDI manual book published by RIZZOLI. This book re-edited and collected six FENDI best and best Baguette handbags to commemorate its huge gains. achievement. The craze that BAGUETTE set off is as always. [1]
Its products
Fendi focuses on the luxury goods market, and its main products are: fur, women's shoes, accessories, watches, perfumes, etc.
Brand identity
As early as the 1920s, in order to express his feelings for his wife, the brand founder Mr. FENDI once sent a wooden painting with the image of a little squirrel
Brand identity
To his wife, Ms. FENDI was inspired to print the image of the little squirrel on the brand shopping bag. Since then, the little squirrel has become the first sign of the brand's initial establishment.
FENDI's most well-known "double F" logo comes from the "Lafayette" Karl Lagerfeld (Karl Largerfeld) pen, often inadvertently appear on FENDI clothing, accessories buttons and other details, and later even became a pattern on the fabric. Defined the concept of "FUN FUR", which became the inspiration for FENDI Double F LOGO (DOUBLE F), and Double F LOGO will also become a world-famous trademark in the future.
In 2013, exactly 88 years after the brand was born, FENDI's logo was redesigned and improved, and the word "ROMA" was added as a symbol to represent the Roman gem and interpret the true soul of the brand.
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